I have sent comments to the three group leaders on the completed Brand Wheels. I need the two groups who have not yet completed Brand Wheels to get those in to me so that I can make comments that will help you move forward in your planning for your presentation.
Today we will talk more about marketing and start planning exactly what the company's are going to make, or the service they will provide, where it will be available (and how the service will be framed), and how you are going to tell people about your business, how it will be promoted. We will worry less about price this week but we are starting to build practical plans out of the mission, philosophy and brands we have already started to create.
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